Understanding Advertising Costs

Advertising is Way More Expensive than Most Hypnotherapists Realize

And Why You Need "High Lifetime Value Offers" So You Can Afford Advertising and Grow Profits

How Much Famous Companies Spend on Marketing & Advertising
(And What Hypnotherapists Can Learn from Them)

Some Hypnotherapists Have No Clue

A hypnotherapist in Austin, TX told me, "Your fees are very high. I spend only $200 per month on SEO. And, I am talking to another company that will give me 20 leads for $300 per month."

This person had only one client who paid $1,600 in the last month.

Let me show you this ...

Lessons from Two of the Best Digital Markers Today

In modern times, most small businesses who sell products, eBooks, courses, etc., priced under $49 make a loss on Facebook and Google paid advertising.

For example, let us see what two of the smartest digital marketers (Russell Brunson and Frank Kern) do.

Russell sells a physical book with a free plus shipping offer, the total being $7.99 to $9.99. It costs him $30 to $45 in Facebook ads to sell one book. As part of the sales process/funnel, he offers other products and so makes a tiny profit or breaks even.

Frank sells an eBook (digital download) for $4.86 and it costs him $30 to $50 per book sold. However, he offers other courses and enough people buy that he makes a tiny profit.

The goal of modern marketing is to get a client at break even, so when we sell to them again without additional advertising costs.

Now, let's see how much huge companies spend on selling, advertising, and marketing.

Zoom, Airbnb, Amazon, Netflix
Spend 18% to 58% of Revenue
for Selling, General, and Admin

Here are some examples of big companies you know.

 


Zoom spends 37% on selling general and admin
 

 


Airbnb spends 58% on selling general and admin
 

 


Amazon spends 18% on selling general and admin
 

 


Netflix spends 20% on selling general and admin
 

Lessons for Hypnotherapists

To grow to $125,000 or $250,000 or $1M/year and beyond, is it worth spending 25% to 33% of revenue into marketing, advertising, promotion, referral, etc.?

Most hypnotherapists who earn less than $60,000 per year rely on referrals and networking to get clients. They seem to think that spending $500/month should be enough to grow to $100,000 or $200,000 because they feel they are very good at what they do.

Yet, those who grow much bigger, spend huge amounts. One hypnotherapist spends $25,000 on a single magazine ad.

The Easiest and Fastest Way to Grow Big
Without Huge Risks

Wouldn't it be amazing, if you could find a way to get the benefits of a huge ad budget without taking any risk?

We offer such a plan. We take the risk so it is literally risk-free for you.

The catch: We also earn well when you make a lot of money serving a lot of clients. If you are okay with that, let's talk.

A side benefit of working with us is that you don't have to worry about marketing or wasting time on social media.

Our Mission

We help hypnotherapists get more clients and earn more without working extra hours.